Avenza Systems Inc., producers of MAPublisher cartographic software for Adobe Illustrator and Geographic Imager geospatial tools for Adobe Photoshop, has announced that its mobile mapping app, Avenza Maps, will now have a Pro version available immediately. Avenza Maps Pro is a cost-effective annual subscription designed to meet the needs of professionals of businesses, government agencies, and educational institutions.
Avenza Maps Pro is the most powerful version to date of this popular and widely-used application and benefits from years of development and commitment to the mapping community. Features of the Pro subscription include commercial, government and other professional use rights (not available with other versions), allowing unlimited number of maps to be imported, Shapefile import and export, data collection and management, and enhanced support. The subscription also allows for enterprise-level management of the Avenza Maps app across mobile devices for organizations of any size using a new subscription management system.
“Avenza Maps Pro is a large part of our rebrand strategy,” said Ted Florence, President of Avenza Systems Inc. “The Avenza Maps Pro subscription is a logical step towards better serving our professional users. With a free version serving as a base for consumers and enthusiasts and a Pro subscription upgrade available to professionals, we now have an app and platform that can cater to these distinctly separate markets. Moving forward, we have plans to improve how we take care of both markets with clearer brand marketing approaches,” he added.
“Building Avenza Maps Pro is a testament to how popular the app is among professional users,” said Doug Smith, Sales Director of Avenza Systems Inc. "We have plans to build out additional professional features to increase the value proposition of Avenza Maps to the professional community.”
The Avenza Maps app is an all-inclusive mapping platform for iOS, Android, and Windows mobile devices. Consumers can download the app for free, get georeferenced maps from the Avenza Map Store, and use them completely offline with a variety of tools. Map publishers can register as a vendor in the Avenza Map Store and generate revenue by pricing their maps and making them available for purchase. Businesses and organizations can upgrade to a cost-effective Avenza Maps Pro subscription which allows for commercial use, includes enhanced tools and features, and enhanced support.