GfK’s New geomarketing software hits the market

30 March 2016

The latest version of the geomarketing software RegioGraph is now shipping to customers. Available in English and German, RegioGraph 2016 gives users the ability to access map analyses online via a Web viewer, geocode IP addresses and import address data more quickly.

The new dual-language version of GfK's geomarketing software RegioGraph began shipping to customers on March 23, 2016.  More than 600 orders have already been sent out.

RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning. With more than 40,000 users, RegioGraph is Germany's geomarketing solution of choice and also enjoys a wide circle of international users. Offered as part of GfK's Geomarketing solution area, RegioGraph has won numerous awards for innovation and user-friendliness.

2016 cartographic basis and data on potential
RegioGraph includes 2016 GfK Purchasing Power and digital maps for a European country of choice. RegioGraph Strategy additionally includes street-segment data for GfK Purchasing Power, inhabitants and households or 2016 D&B address data on business potential (for Germany only).

Web viewer
The newly available Web viewer in RegioGraph 2016 makes it possible to quickly and easily share results with colleagues by exporting maps as Web applications. Users can then access map analyses and associated data online from their preferred device and Web browser.

Aggregated-turnover

Geocoder: For IPs and countries around the world
An IP geocoder lets users analyze the geographic origins of their website traffic. This information is particularly valuable for online retail and marketing strategies, as it yields concrete insights into the distribution of target groups and customers as well as the locations where advertising will have the greatest impact.

With geocoding capability for more than 60 countries, RegioGraph is the ideal choice for internationally active companies. The software supports analyses at the street-segment level throughout Europe as well as in many countries in Asia, South America and the Middle East, among others. Users can analyze markets around the world thanks to GfK's internationally available digital maps.

Easier data import
Users are able to drag & drop their company data directly into RegioGraph 2016. The visualization options for the approximately 100 analysis methods have been grouped together in a new dialog. Relevant options are automatically pre-selected to save time and improve results.

Versions
RegioGraph is available with a German and English user interface and can be used in conjunction with all GfK geodata (maps and regionalized data on potential, such as purchasing power). "RegioGraph Analysis" supports the evaluation of regional turnover, customers and market potential through objective, insight-generating analyses displayed directly on maps. "RegioGraph Planning" offers professional tools for planning efficient territories, locations and customer visits. "RegioGraph Strategy" additionally offers the ability to calculate location-specific catchment areas and analyze target group and business potential at the address level for all important markets worldwide.

www.gfk.com

 

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